January 2014 - Media Injection

In 1870 the first branch of the Bijenkorf was opened. Since then the department store, with twelve branches and a highly popular webshop has become one of the strongest brands in the Netherlands. Within the extensive product range the focus is unmistakably placed on fashion. In addition the Bijenkorf ensures that every visit is an experience. Offline and online.

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Heinz is one of the largest manufacturers of consumer food products in the world within the ‘Fast Moving Consumer Goods’ (FMCG), with millions of  social media fans world wide. Heinz’s online fan community is spread over a variety of channels. The tens of sub-brands of Heinz, such as Heinz Ketchup, are active in various countries with their own accounts.

Heinz has been making use of Media Injection for nearly two years now, with great results:
–     The Heinz Benelux community has grown by 167% to 55,868 fans.
–     The total marketing value of  all the social media interaction by Heinz Benelux on social media is €97,397
–     Our Engagement has grown by 835%
–     We have 5.8 million unique views on Facebook”

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