BLOG HOW MEDIA INJECTION FIGHTS CANCER

How Media Injection fights cancer

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How Media Injection fights cancer

‘Quitting is not an option’. In June, the popular Alpe d’HuZes charity event took place in France, in which participants raise as much funds as possible to contribute to the fight against cancer. Whether it be running, walking or cycling up the French Alpe D’Huez, quitting is not an option. People are raising money by doing something challenging – what’s more challenging than going up a mountain? The aim is go beyond your limits, to turn the frustration caused by cancer into strength.

We are inspired by this unconditional enthusiasm and are a proud sponsor of this foundation. Our Customer Success Manager, Robin, travelled all the way to France to experience the event first hand and support the foundation’s social media team as the team leader. What were Robin’s experiences, how could Media Injection helps the foundation and what are her learnings?

Read all about it in the interview we did with Robin.

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Facebook News Feed

Time to be authentic on Facebook News Feed

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Facebook News Feed: Time to be authentic 

When you’re busy with managing your online campaigns, you’ve probably missed the latest updates by Facebook. The time of catchy links leading to low-quality websites is now officially over. Facebook announced that it will no longer support ads on Facebook News Feed that contain little substantive content and is covered in ‘disruptive, shocking or malicious ads’. This means clickbait headlines, adult ads, eye-catching but inappropriate ads or pop-up ads will no longer be supported in the News Feed.

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Raising brand awareness for a good cause

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We are proud to be an official sponsor of the Ronald McDonald Kinderfonds. We wholeheartedly believe in the charity’s mission: making it possible for parents to stay close to their suffering children. Therefore we’re happy that we are sponsoring this non-profit organisation.

The Ronald McDonald Kinderfonds has been actively supporting families to be close to their sick children for over 32 years. Part of this mission are the fifteen Ronald McDonald Houses for parents and siblings of sick children located nearby hospitals, nine Ronald McDonald Family Rooms in hospitals, four specially adapted holiday homes and a unique sport centre for handicapped children – all located in the Netherlands. Read More

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How and when to use Facebook Messenger Bots

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Do you receive countless messages, questions, comments and complaints from your customers via Facebook Messenger? Do you want to use your time efficiently and automate the most common customer interactions? Read this blog to find out what’s so special about Messenger Bots and what was recently announced by Mark Zuckerberg at the annual Facebook F8 Conference in San Jose, California. Read More

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The Battle of Stories

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Back in the days 

Remember the days when Snapchat’s My Story – a collection of vertical photos and videos from the last 24 hours – used to be special? Well, those times are over. Snapchat is being followed with its innovative storytelling not only by WhatsApp Status and Instagram Stories but also by Facebook via Messenger day. Read More

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Media Injection is voted as the best social media management software of the Netherlands in the Emerce 100

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Today, Emerce published the list of the Top 100 businesses in e-commerce. We are happy to announce that Media Injection is – again – part of the list and belongs to the best social media management software in the Netherlands.

Social software emerce 100

“The Emerce Top 100 is a recognition for our hard work on keeping our platform consistent, yet innovative and trustable to work with. We wouldn’t be on this list without our loyal customers. Being part of the Top 100 e-businesses gives us the extra push to keep up the good work and innovating our platform to make it the best.” – Achmed Awad, CEO, Media Injection

Check out the full list of Emerce Top 100 here.

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Media Injection eerste Nederlandse partij met officiële Facebook Marketing Partner badge voor Community Management

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Innovatie, stabiliteit en prestaties beloond met badge voor Community Management

Het complete social media management platform van Media Injection heeft nu een officieel erkende Facebook Marketing Partner badge voor de specialiteit Community Management. Media Injection is hiermee de eerste Nederlandse partij in de Benelux op het gebied van social media management met een officiële Partner samenwerking met Facebook.

Facebook beloont zijn meest gewaardeerde Partners met een badge om duidelijk te maken welke partijen voldoen aan hun strenge eisen. Als eerste Nederlandse partij kan Media Injection dus met volle overtuiging zeggen dat zij nu een gewaardeerde Partner zijn van Facebook.

Een officiële Facebook Marketing Partner heeft verschillende voordelen. Zo is Media Injection als eerste op de hoogte van nieuwe ontwikkelingen in en rondom het Facebook netwerk, hebben zij toegang tot exclusieve features en staan zij in direct contact met Facebook en zijn ondersteuning. Read More

Blog - Gratitude article

Gratitude, a hidden treasure in social media?

Posted by | Social CRM | No Comments

Since Social Media is here to stay a lot of companies are asking their selves: what is the added value of Social Media?

At Media Injection we are always looking for new valuable insights that can help our customers gain insights to improve their business. We already provide insights like sentiment, share of voice and we launched a formula to calculate the Media Value for Social Media.

At this moment we notice that the market is putting more and more resources on engaging with their fans and followers on social media. Customers are complaining and asking questions through social media more and more and people even check if a company is active on Social Media before they buy a product. But what is the added value of answering these questions? Is this a one-time investment or is it possible to create a longstanding relation with a person who had a complaint or a question and actually increase the amount of conversions coming from this person?

Together with Patrik Nowak (Faculty of Economics and Business , Groningen University) we came up with the idea to do a research on the value of a “thank you” (Gratitude) in social media. Patrik wrote his thesis on this subject and worked together with some of our clients, who provided the data to conduct the research. In this article we present you the results of this research. Please feel free to contact us at any time if you have any questions. Read More