It’s clear that social advertising is booming. Growth expectations are huge: from 5 billion dollar in 2015 to 11 billion dollar in 2017, in the United States alone. By 2017, Facebook will be expected to own a large market share in digital advertising, of more than 10 per cent. Read More
“Adrenaline-filled I started the first climb. My heart rate remained right under the threshold and my strong legs enabled me to keep with our team’s most experienced cyclist. That hadn’t been my goal – it was just the speed I rode comfortably at. This was a record time, but I realized it might be based purely on adrenaline. I succeeded in my very first Alpine climb ‘hors categorie’ with an emotional finish. Actually, the second climb went pretty well too, but then the third…” Here’s why Media Injection supports Alpe d’HuZes.
On a bright Wednesday morning a friendly lady welcomes us in the VUmc Ronald McDonald House. She’s been expecting us, to come and sign Media Injection’s very first sponsor agreement: in the next three years the Children’s Fund (Kinderfonds, the Dutch chapter of the Ronald McDonald House Charities) will be using Media Injection’s social media platform to employ social media more frequently and more effectively towards their mission. Read More
So you’ve found a blog or link, and now you want to share with all your followers on Twitter, Facebook, LinkedIn or Google+. Updates on social media, such as Twitter, should be short and sweet, which is why the use of URL shorteners has increased dramatically over the last few years. The most popular URL shortener is bit.ly, which shows in numerous social media posts that include URLs as ‘http://bit.ly/xxx’ . Bit.ly has become a brand of its own, but what is it? How do you use it, what are its benefits? And why do marketeers use Bit.ly or short URLs anyway?
From 1 to 25 servers in 4 years: how we keep up with exploding amounts of data
Once there was an idea and a prototype. It was March 2010 and this guy from Argentina was looking for a job in Delft. He just moved to Holland from Argentina because his wife accepted a job at the university of Delft. Just around the corner he found a start up company and they asked him if he could make their idea up and running in 4 months. He said “Yes, sure” and so our social media management platform was born.
Facebook’s goal with News Feed is to show everyone the right content at the right time. That way, you can be sure to stay in touch with the stories that are important to you. Some posts, for instance those created when you and friends are watching the same sports game, are only timely and interesting at that specific moment. Posts that are more than two days old, but linger in your News Feed may not be relevant to you anymore. With these considerations in mind, Facebook had improved its News Feed. Read More
Social media regularly feature neatly designed images, with facts and figures on a range of topics. These ‘infographics’ invite reading and sharing – just what a social media manager wants! Many companies now decide to communicate facts and figures through images, because they speak louder than words. People are visually sensitive, and find images more appealing than long pieces of text. So, what is an infographic, and how can you make your own? Read on to learn how you can, and why you should.
Here they are: our new Streams. We aimed to combine maximally user-friendly functionality with lean and smooth design. That was just the job for our front-end development team, with their expertise in User Interface and User Experience Design and their affinity with flat design. Read More
From the very beginning of our platform, the content calendar has been the central point in publishing messages. Over time the amount of new networks increased, more and more messages had to be published and scheduled and the amount of different projects that are being used also increased. So the content calendar became more and more important. Read More
One of our clients asked us if we could connect our platform to VKontakte (VK), the Russian social network. This was the start for our team of developers to connect to the API (application programming interface) of VK to find out: Read More