Blog - Gratitude article

Gratitude, a hidden treasure in social media?

Posted by | Social CRM | No Comments

Since Social Media is here to stay a lot of companies are asking their selves: what is the added value of Social Media?

At Media Injection we are always looking for new valuable insights that can help our customers gain insights to improve their business. We already provide insights like sentiment, share of voice and we launched a formula to calculate the Media Value for Social Media.

At this moment we notice that the market is putting more and more resources on engaging with their fans and followers on social media. Customers are complaining and asking questions through social media more and more and people even check if a company is active on Social Media before they buy a product. But what is the added value of answering these questions? Is this a one-time investment or is it possible to create a longstanding relation with a person who had a complaint or a question and actually increase the amount of conversions coming from this person?

Together with Patrik Nowak (Faculty of Economics and Business , Groningen University) we came up with the idea to do a research on the value of a “thank you” (Gratitude) in social media. Patrik wrote his thesis on this subject and worked together with some of our clients, who provided the data to conduct the research. In this article we present you the results of this research. Please feel free to contact us at any time if you have any questions. Read More

Blog - Alpe d'HuZes-2

Here’s why Media Injection supports Alpe d’HuZes

Posted by | News | One Comment

“Adrenaline-filled I started the first climb. My heart rate remained right under the threshold and my strong legs enabled me to keep with our team’s most experienced cyclist. That hadn’t been my goal – it was just the speed I rode comfortably at. This was a record time, but I realized it might be based purely on adrenaline. I succeeded in my very first Alpine climb ‘hors categorie’ with an emotional finish. Actually, the second climb went pretty well too, but then the third…” Here’s why Media Injection supports Alpe d’HuZes.
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Blog - Ronald McDonald Kinderfonds

Heart-warming engagement at Ronald McDonald House Charities Netherlands

Posted by | News | No Comments

On a bright Wednesday morning a friendly lady welcomes us in the VUmc Ronald McDonald House. She’s been expecting us, to come and sign Media Injection’s very first sponsor agreement: in the next three years the Children’s Fund (Kinderfonds, the Dutch chapter of the Ronald McDonald House Charities) will be using Media Injection’s social media platform to employ social media more frequently and more effectively towards their mission. Read More

https://www.flickr.com/photos/derekgavey/

RTL and the 4 benefits of a branded URL shortener

Posted by | Publishing | 2 Comments

So you’ve found a blog or link, and now you want to share with all your followers on Twitter, Facebook, LinkedIn or Google+. Updates on social media, such as Twitter, should be short and sweet, which is why the use of URL shorteners has increased dramatically over the last few years. The most popular URL shortener is bit.ly, which shows in numerous social media posts that include URLs as ‘http://bit.ly/xxx’ . Bit.ly has become a brand of its own, but what is it? How do you use it, what are its benefits? And why do marketeers use Bit.ly or short URLs anyway?

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Data

How we keep up with exploding amounts of data

Posted by | News | One Comment

From 1 to 25 servers in 4 years: how we keep up with exploding amounts of data

Once there was an idea and a prototype. It was March 2010 and this guy from Argentina was looking for a job in Delft. He just moved to Holland from Argentina because his wife accepted a job at the university of Delft. Just around the corner he found a start up company and they asked him if he could make their idea up and running in 4 months. He said “Yes, sure” and so our social media management platform was born.

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Newsfeed

How your likes influence your News Feed

Posted by | Engagement | No Comments

Facebook’s goal with News Feed is to show everyone the right content at the right time. That way, you can be sure to stay in touch with the stories that are important to you. Some posts, for instance those created when you and friends are watching the same sports game, are only timely and interesting at that specific moment. Posts that are more than two days old, but linger in your News Feed may not be relevant to you anymore. With these considerations in mind, Facebook had improved its News Feed. Read More

Pinterest Social Media

Images speak louder than words

Posted by | Engagement | No Comments

Social media regularly feature neatly designed images, with facts and figures on a range of topics. These ‘infographics’ invite reading and sharing – just what a social media manager wants! Many companies now decide to communicate facts and figures through images, because they speak louder than words. People are visually sensitive, and find images more appealing than long pieces of text. So, what is an infographic, and how can you make your own? Read on to learn how you can, and why you should.

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New Streams Dashboard

7 Improvements in our streams

Posted by | Engagement | No Comments

Here they are: our new Streams. We aimed to combine maximally user-friendly functionality with lean and smooth design. That was just the job for our front-end development team, with their expertise in User Interface and User Experience Design and their affinity with flat design. Read More