RTL and the 4 benefits of a branded URL shortener

Posted by | Publishing | 2 Comments

So you’ve found a blog or link, and now you want to share with all your followers on Twitter, Facebook, LinkedIn or Google+. Updates on social media, such as Twitter, should be short and sweet, which is why the use of URL shorteners has increased dramatically over the last few years. The most popular URL shortener is, which shows in numerous social media posts that include URLs as ‘’ . has become a brand of its own, but what is it? How do you use it, what are its benefits? And why do marketeers use or short URLs anyway?

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How we keep up with exploding amounts of data

Posted by | News | One Comment

From 1 to 25 servers in 4 years: how we keep up with exploding amounts of data

Once there was an idea and a prototype. It was March 2010 and this guy from Argentina was looking for a job in Delft. He just moved to Holland from Argentina because his wife accepted a job at the university of Delft. Just around the corner he found a start up company and they asked him if he could make their idea up and running in 4 months. He said “Yes, sure” and so our social media management platform was born.

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How your likes influence your News Feed

Posted by | Engagement | No Comments

Facebook’s goal with News Feed is to show everyone the right content at the right time. That way, you can be sure to stay in touch with the stories that are important to you. Some posts, for instance those created when you and friends are watching the same sports game, are only timely and interesting at that specific moment. Posts that are more than two days old, but linger in your News Feed may not be relevant to you anymore. With these considerations in mind, Facebook had improved its News Feed. Read More

Pinterest Social Media

Images speak louder than words

Posted by | Engagement | No Comments

Social media regularly feature neatly designed images, with facts and figures on a range of topics. These ‘infographics’ invite reading and sharing – just what a social media manager wants! Many companies now decide to communicate facts and figures through images, because they speak louder than words. People are visually sensitive, and find images more appealing than long pieces of text. So, what is an infographic, and how can you make your own? Read on to learn how you can, and why you should.

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New Streams Dashboard

7 Improvements in our streams

Posted by | Engagement | No Comments

Here they are: our new Streams. We aimed to combine maximally user-friendly functionality with lean and smooth design. That was just the job for our front-end development team, with their expertise in User Interface and User Experience Design and their affinity with flat design. Read More

New content calender

Meet your new content calendar

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From the very beginning of our platform, the content calendar has been the central point in publishing messages. Over time the amount of new networks increased, more and more messages had to be published and scheduled and the amount of different projects that are being used also increased. So the content calendar became more and more important. Read More


The (incredible) power of social media

Posted by | Engagement | No Comments

Radio 538 posted a report on their Facebook page on Thursday June 19th 2014 at 09:48 hours.  Below you can see what can be achieved by a posting:  almost 3 million views, many reactions (see all of these on their Facebook page Radio 538) plus 600,000 clicks!  In other words, 1 in 5 people who saw this report on their timeline clicked on the link provided by Radio 538 in their posting.  And all this within 10 hours of the posting….. Read More


Bugaboo: sincere engagement with cotton candy and popcorn

Posted by | Engagement | No Comments

Bugaboo is sometimes seen as the Rolls Royce among strollers. This Dutch company has grown to be a world-wide player, with its supporting role in Sex and the City as its breakthrough on the international market. Bugaboo has not just grown in street presence: on social media, the company has matured as well. How did Bugaboo do this? In an interview, Martijn Ros, digital marketing manager, Lokke van der Wal, digital marketeer at Bugaboo, and I have analysed the brand’s social media strategy and its results. Read on to find out what paid media did for Bugaboo, and how Bugaboo sees its online future. Read More