The rise of social media marketing has paved the way for something that allows businesses to successfully monitor and engage with their online followers and customer base: community management. The terms social media management and community management go hand in hand together, as they help each other grow and strengthen a brand’s relationship with its customers. Let’s take a look at some of the benefits that community management can offer to companies around the world.
Let your fanbase grow by engaging with your followers on a daily basis. Here are some posts that can help you make more of your brand by engaging.
Media Injection is the only official Facebook Marketing Partner for Community Management in the Benelux working with the new platform API and therefore remains able to manage Webcare for Instagram via its platform, as well as Instagram Content Publishing which remains unaffected.
Facebook’s Update on their Plans to Restrict Data Access on Facebook
Facebook messaged their trusted Partners on April 04, 2018, sending the following;
We launched the Facebook Platform in 2007 as a way of building a more personalized and connected online experience for people. Since that time, we’ve continued to evolve the platform to meet the needs and expectations of people, businesses, and developers, along with the demands of our core commitments to privacy and security. In 2014, we introduced extensive, granular controls that empowered people to decide for themselves what information they shared with their apps. Today, we’re continuing that process by announcing a more robust app review process and more data protections for the people who use our products.
When Facebook launched its product, the platform was built to bring people closer together. One of the ways they did this is by connecting people to posts from their friends and family. With this newest update on News Feed, Facebook will be focusing more on News Feed ranking so people have more opportunities to interact with people they really care about. This update has even more impact on the organic reach of Pages than the previous update to News Feed.
Internationale social media engagement
De huidige generatie social media gebruikers heeft torenhoge verwachtingen. De digitalisering van onze maatschappij heeft er voor gezorgd dat veel organisaties hun product- of dienstverlening herstructureren. Bijna iedereen is tegenwoordig uitgerust met een smartphone en dagelijks online op social media. Relevantie en authenticiteit zijn belangrijke aspecten om je als bedrijf te blijven onderscheiden.
How Media Injection fights cancer
‘Quitting is not an option’. In June, the popular Alpe d’HuZes charity event took place in France, in which participants raise as much funds as possible to contribute to the fight against cancer. Whether it be running, walking or cycling up the French Alpe D’Huez, quitting is not an option. People are raising money by doing something challenging – what’s more challenging than going up a mountain? The aim is go beyond your limits, to turn the frustration caused by cancer into strength.
We are inspired by this unconditional enthusiasm and are a proud sponsor of this foundation. Our Customer Success Manager, Robin, travelled all the way to France to experience the event first hand and support the foundation’s social media team as the team leader. What were Robin’s experiences, how could Media Injection helps the foundation and what are her learnings?
Read all about it in the interview we did with Robin.
Back in the days
Remember the days when Snapchat’s My Story – a collection of vertical photos and videos from the last 24 hours – used to be special? Well, those times are over. Snapchat is being followed with its innovative storytelling not only by WhatsApp Status and Instagram Stories but also by Facebook via Messenger day. Read More
It’s clear that social advertising is booming. Growth expectations are huge: from 5 billion dollar in 2015 to 11 billion dollar in 2017, in the United States alone. By 2017, Facebook will be expected to own a large market share in digital advertising, of more than 10 per cent. Read More
Facebook’s goal with News Feed is to show everyone the right content at the right time. That way, you can be sure to stay in touch with the stories that are important to you. Some posts, for instance those created when you and friends are watching the same sports game, are only timely and interesting at that specific moment. Posts that are more than two days old, but linger in your News Feed may not be relevant to you anymore. With these considerations in mind, Facebook had improved its News Feed. Read More
Social media regularly feature neatly designed images, with facts and figures on a range of topics. These ‘infographics’ invite reading and sharing – just what a social media manager wants! Many companies now decide to communicate facts and figures through images, because they speak louder than words. People are visually sensitive, and find images more appealing than long pieces of text. So, what is an infographic, and how can you make your own? Read on to learn how you can, and why you should.
Here they are: our new Streams. We aimed to combine maximally user-friendly functionality with lean and smooth design. That was just the job for our front-end development team, with their expertise in User Interface and User Experience Design and their affinity with flat design. Read More