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Let your fanbase grow by engaging with your followers on a daily basis. Here are some posts that can help you make more of your brand by engaging.

Community Management - Blog

Improving Engagement Through Community Management

Posted by | Engagement, Social CRM | No Comments

The rise of social media marketing has paved the way for something that allows businesses to successfully monitor and engage with their online followers and customer base: community management. The terms social media management and community management go hand in hand together, as they help each other grow and strengthen a brand’s relationship with its customers. Let’s take a look at some of the benefits that community management can offer to companies around the world.

What is Community Management?

Many people seem to conflate community management with social media marketing.

Whereas social media marketing focuses on creating and distributing content in order to reach, engage and advertise products and services to current and new customers, community management is all about the way your brand interacts with your community after you have published your content. This can happen on any platform where your brand has a presence, allowing you to engage with the current and potential customers in public online spaces such as Facebook, Twitter, Instagram etc. In order to strengthen your brand’s image and reputation, you must try to ensure that your customers always know that their voices are heard and valued.

You may think this will require way too much time and effort. However, at Media Injection, we offer social media management tools that can make life easier, faster and more efficient. Let’s run through some of the benefits that an efficient community management can offer to a business.

You’re Always Listening

By consistently monitoring the Conversation Dashboard, you’re guaranteed not to miss a thing

In the conversation dashboard, you are able to engage with your followers directly. By hovering over a message with your mouse you‘ll see some options appear. You will be able to like, favourite, retweet, or reply directly from the stream.

Amongst the constant stream of replies, there will always be one or two small opportunities that you can seize and turn into something valuable for your brand or campaign. Analyse the possibilities at hand and see if you can engage with your customers in a way that will be considered memorable, humorous, caring or a combination of the three!

Replying to followers and customers can really show them that you care. Think of your favourite brand, and how you would feel if they replied to one of your tweets or comments!

Engage with Your (Potential) Customers

Successful community management can ensure that the brand is represented by a friendly and informed voice that is happy to respond to customer questions and comments. This is especially important, as coming across relatable and genuine will always play to your advantage. Customers prefer to engage in a natural conversation rather than receiving formal, robotic replies. By aligning the tone of voice with the brand’s image and maintaining a form of consistency, you will be able to continue building trust and brand loyalty with your customers on social media.

Save Time and Increase Efficiency

Running an efficient community management will solve many of your problems, and reduce time waste. Using a Conversation Dashboard, like the one available on the Media Injection platform, can help you spot any mentions of your brand or company in no time, allowing you to quickly reply and engage with them.

Customers appreciate quick replies, and rather than searching through each of your social media feeds looking for mentions, the Dashboard can notify you any time your brand, company or product is mentioned on any of the social platforms your business is active on.

Reacting quickly to any questions, queries, jokes, negative feedback that social media users have for your brand is important. They will simply assume that you don’t care if you take ages to reply, or even not reply at all.

Another golden aspect of the Conversation Dashboard is the ability to view your conversation history with users. After receiving a comment or question from one of your fans or followers, clicking reply will allow you to view your entire conversation history with that person. This can save you a considerable amount of time so you can avoid asking questions they have already answered in the past, whilst giving you an insight of your previous interactions with that person.

Increase Conversions and Web Traffic

The holy grail!

I’m sure your company receives plenty of questions about the products or services that your business offers on social media. Replying to each of these manually would represent an unrealistic, tedious, endless job. Yes, you guessed it right again… Conversation Dashboard to the rescue! Rather than letting some questions or comments slip through the cracks, which could cause a loss of impatient customers and eventually a loss of sales opportunities, utilise the Conversation Dashboard so you can easily and efficiently monitor all incoming interactions and engagements on one common dashboard. Never miss a thing! This consistency can lead to an increase in web traffic and conversions on your website.

Measure Your Performances

Community management puts you in the best possible position to provide feedback on how effective your social media campaigns and engagements have been over a certain period of time. With the Dashboard, you will have a clear overview of all interactions, comments, likes, engagements with your brand. By forming an analysis of all social media metrics, with the help of your social media management tools, you will gain a clearer insight of how you can improve and strengthen your overall business strategy. Media Injection will also offer you the tools to configure reports in an easy and efficient manner, giving you the perfect platform to measure the success of your performances.

Over To You

As you can tell, the importance of community management must not be underestimated! With tools such as the Conversation Dashboard, you will be able to run your social media campaigns in a smoother and more efficient manner. And nobody offers a better social media management service than our team at Media Injection! Don’t believe me? Request a free demo and find out for yourself!

Media Injection Instagram API update

Instagram shuts down its old Platform API, Media Injection not being affected

Posted by | Engagement, Publishing | No Comments

Media Injection is the only official Facebook Marketing Partner for Community Management in the Benelux working with the new platform API and therefore remains able to manage Webcare for Instagram via its platform, as well as Instagram Content Publishing which remains unaffected.

Facebook’s Update on their Plans to Restrict Data Access on Facebook

Facebook messaged their trusted Partners on April 04, 2018, sending the following;

We launched the Facebook Platform in 2007 as a way of building a more personalized and connected online experience for people. Since that time, we’ve continued to evolve the platform to meet the needs and expectations of people, businesses, and developers, along with the demands of our core commitments to privacy and security. In 2014, we introduced extensive, granular controls that empowered people to decide for themselves what information they shared with their apps. Today, we’re continuing that process by announcing a more robust app review process and more data protections for the people who use our products.

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BLOG featured image january 2018 - News Feed

Facebook News Feed Update: What does this mean for Pages and public content?

Posted by | Engagement, Facebook | No Comments

When Facebook launched its product, the platform was built to bring people closer together. One of the ways they did this is by connecting people to posts from their friends and family. With this newest update on News Feed, Facebook will be focusing more on News Feed ranking so people have more opportunities to interact with people they really care about. This update has even more impact on the organic reach of Pages than the previous update to News Feed.

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internationale social media engagement

Internationale social media engagement

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Internationale social media engagement

De huidige generatie social media gebruikers heeft torenhoge verwachtingen. De digitalisering van onze maatschappij heeft er voor gezorgd dat veel organisaties hun product- of dienstverlening herstructureren. Bijna iedereen is tegenwoordig uitgerust met een smartphone en dagelijks online op social media. Relevantie en authenticiteit zijn belangrijke aspecten om je als bedrijf te blijven onderscheiden.

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How Media Injection fights cancer

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How Media Injection fights cancer

‘Quitting is not an option’. In June, the popular Alpe d’HuZes charity event took place in France, in which participants raise as much funds as possible to contribute to the fight against cancer. Whether it be running, walking or cycling up the French Alpe D’Huez, quitting is not an option. People are raising money by doing something challenging – what’s more challenging than going up a mountain? The aim is go beyond your limits, to turn the frustration caused by cancer into strength.

We are inspired by this unconditional enthusiasm and are a proud sponsor of this foundation. Our Customer Success Manager, Robin, travelled all the way to France to experience the event first hand and support the foundation’s social media team as the team leader. What were Robin’s experiences, how could Media Injection helps the foundation and what are her learnings?

Read all about it in the interview we did with Robin.

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The Battle of Stories

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Back in the days 

Remember the days when Snapchat’s My Story – a collection of vertical photos and videos from the last 24 hours – used to be special? Well, those times are over. Snapchat is being followed with its innovative storytelling not only by WhatsApp Status and Instagram Stories but also by Facebook via Messenger day. Read More


How your likes influence your News Feed

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Facebook’s goal with News Feed is to show everyone the right content at the right time. That way, you can be sure to stay in touch with the stories that are important to you. Some posts, for instance those created when you and friends are watching the same sports game, are only timely and interesting at that specific moment. Posts that are more than two days old, but linger in your News Feed may not be relevant to you anymore. With these considerations in mind, Facebook had improved its News Feed. Read More

Pinterest Social Media

Images speak louder than words

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Social media regularly feature neatly designed images, with facts and figures on a range of topics. These ‘infographics’ invite reading and sharing – just what a social media manager wants! Many companies now decide to communicate facts and figures through images, because they speak louder than words. People are visually sensitive, and find images more appealing than long pieces of text. So, what is an infographic, and how can you make your own? Read on to learn how you can, and why you should.

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New Streams Dashboard

7 Improvements in our streams

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Here they are: our new Streams. We aimed to combine maximally user-friendly functionality with lean and smooth design. That was just the job for our front-end development team, with their expertise in User Interface and User Experience Design and their affinity with flat design. Read More