So you’ve found a blog or link, and now you want to share with all your followers on Twitter, Facebook, LinkedIn or Google+. Updates on social media, such as Twitter, should be short and sweet, which is why the use of URL shorteners has increased dramatically over the last few years. The most popular URL shortener is bit.ly, which shows in numerous social media posts that include URLs as ‘http://bit.ly/xxx’ . Bit.ly has become a brand of its own, but what is it? How do you use it, what are its benefits? And why do marketeers use Bit.ly or short URLs anyway?
Here you will find posts on how publishing can be more effective, easier to manage, how planning and a content calender can help you.
From the very beginning of our platform, the content calendar has been the central point in publishing messages. Over time the amount of new networks increased, more and more messages had to be published and scheduled and the amount of different projects that are being used also increased. So the content calendar became more and more important. Read More
Dare to share
Organisations are starting to realise that their social media actions, for instance campaigns and web care services, are no longer to be kept hidden within just a social media team or department. The performances and obtained results, whether it be positive or negative, have to be shared with colleagues and other stakeholders. By providing transparency and insights into the corporates own performance, it can create involvement and let people now what’s really going on within the social media landscape.