The rise of social media marketing has paved the way for something that allows businesses to successfully monitor and engage with their online followers and customer base: community management. The terms social media management and community management go hand in hand together, as they help each other grow and strengthen a brand’s relationship with its customers. Let’s take a look at some of the benefits that community management can offer to companies around the world.
Social CRM posts
Social CRM or how to make business out of your CRM data and our dynamic social media data, that is what you can read about here.
Internationale social media engagement
De huidige generatie social media gebruikers heeft torenhoge verwachtingen. De digitalisering van onze maatschappij heeft er voor gezorgd dat veel organisaties hun product- of dienstverlening herstructureren. Bijna iedereen is tegenwoordig uitgerust met een smartphone en dagelijks online op social media. Relevantie en authenticiteit zijn belangrijke aspecten om je als bedrijf te blijven onderscheiden.
Since Social Media is here to stay a lot of companies are asking their selves: what is the added value of Social Media?
At Media Injection we are always looking for new valuable insights that can help our customers gain insights to improve their business. We already provide insights like sentiment, share of voice and we launched a formula to calculate the Media Value for Social Media.
At this moment we notice that the market is putting more and more resources on engaging with their fans and followers on social media. Customers are complaining and asking questions through social media more and more and people even check if a company is active on Social Media before they buy a product. But what is the added value of answering these questions? Is this a one-time investment or is it possible to create a longstanding relation with a person who had a complaint or a question and actually increase the amount of conversions coming from this person?
Together with Patrik Nowak (Faculty of Economics and Business , Groningen University) we came up with the idea to do a research on the value of a “thank you” (Gratitude) in social media. Patrik wrote his thesis on this subject and worked together with some of our clients, who provided the data to conduct the research. In this article we present you the results of this research. Please feel free to contact us at any time if you have any questions. Read More
Once every 3 months we organise an inspirational session for our customers. This is Social Brainiacs: Gaining and exchanging knowledge in a small setting at an authentic spot on a current topic. On Thursday, 28 November, 2013 we were at Pllek (http://www.pllek.nl/) , check out the report below. Read More