The rise of social media marketing has paved the way for something that allows businesses to successfully monitor and engage with their online followers and customer base: community management. The terms social media management and community management go hand in hand together, as they help each other grow and strengthen a brand’s relationship with its customers. Let’s take a look at some of the benefits that community management can offer to companies around the world.
What is Community Management?
Many people seem to conflate community management with social media marketing.
Whereas social media marketing focuses on creating and distributing content in order to reach, engage and advertise products and services to current and new customers, community management is all about the way your brand interacts with your community after you have published your content. This can happen on any platform where your brand has a presence, allowing you to engage with the current and potential customers in public online spaces such as Facebook, Twitter, Instagram etc. In order to strengthen your brand’s image and reputation, you must try to ensure that your customers always know that their voices are heard and valued.
You may think this will require way too much time and effort. However, at Media Injection, we offer social media management tools that can make life easier, faster and more efficient. Let’s run through some of the benefits that an efficient community management can offer to a business.
You’re Always Listening
By consistently monitoring the Conversation Dashboard, you’re guaranteed not to miss a thing
In the conversation dashboard, you are able to engage with your followers directly. By hovering over a message with your mouse you‘ll see some options appear. You will be able to like, favourite, retweet, or reply directly from the stream.
Amongst the constant stream of replies, there will always be one or two small opportunities that you can seize and turn into something valuable for your brand or campaign. Analyse the possibilities at hand and see if you can engage with your customers in a way that will be considered memorable, humorous, caring or a combination of the three!
Replying to followers and customers can really show them that you care. Think of your favourite brand, and how you would feel if they replied to one of your tweets or comments!
Engage with Your (Potential) Customers
Successful community management can ensure that the brand is represented by a friendly and informed voice that is happy to respond to customer questions and comments. This is especially important, as coming across relatable and genuine will always play to your advantage. Customers prefer to engage in a natural conversation rather than receiving formal, robotic replies. By aligning the tone of voice with the brand’s image and maintaining a form of consistency, you will be able to continue building trust and brand loyalty with your customers on social media.
Save Time and Increase Efficiency
Running an efficient community management will solve many of your problems, and reduce time waste. Using a Conversation Dashboard, like the one available on the Media Injection platform, can help you spot any mentions of your brand or company in no time, allowing you to quickly reply and engage with them.
Customers appreciate quick replies, and rather than searching through each of your social media feeds looking for mentions, the Dashboard can notify you any time your brand, company or product is mentioned on any of the social platforms your business is active on.
Reacting quickly to any questions, queries, jokes, negative feedback that social media users have for your brand is important. They will simply assume that you don’t care if you take ages to reply, or even not reply at all.
Another golden aspect of the Conversation Dashboard is the ability to view your conversation history with users. After receiving a comment or question from one of your fans or followers, clicking reply will allow you to view your entire conversation history with that person. This can save you a considerable amount of time so you can avoid asking questions they have already answered in the past, whilst giving you an insight of your previous interactions with that person.
Increase Conversions and Web Traffic
The holy grail!
I’m sure your company receives plenty of questions about the products or services that your business offers on social media. Replying to each of these manually would represent an unrealistic, tedious, endless job. Yes, you guessed it right again… Conversation Dashboard to the rescue! Rather than letting some questions or comments slip through the cracks, which could cause a loss of impatient customers and eventually a loss of sales opportunities, utilise the Conversation Dashboard so you can easily and efficiently monitor all incoming interactions and engagements on one common dashboard. Never miss a thing! This consistency can lead to an increase in web traffic and conversions on your website.
Measure Your Performances
Community management puts you in the best possible position to provide feedback on how effective your social media campaigns and engagements have been over a certain period of time. With the Dashboard, you will have a clear overview of all interactions, comments, likes, engagements with your brand. By forming an analysis of all social media metrics, with the help of your social media management tools, you will gain a clearer insight of how you can improve and strengthen your overall business strategy. Media Injection will also offer you the tools to configure reports in an easy and efficient manner, giving you the perfect platform to measure the success of your performances.
Over To You
As you can tell, the importance of community management must not be underestimated! With tools such as the Conversation Dashboard, you will be able to run your social media campaigns in a smoother and more efficient manner. And nobody offers a better social media management service than our team at Media Injection! Don’t believe me? Request a free demo and find out for yourself!