Instagram shuts down its old Platform API, Media Injection not being affected

Posted by | April 06, 2018 | Engagement, Publishing | No Comments

Media Injection is the only official Facebook Marketing Partner for Community Management in the Benelux working with the new platform API and therefore remains able to manage Webcare for Instagram via its platform, as well as Instagram Content Publishing which remains unaffected.

Facebook’s Update on their Plans to Restrict Data Access on Facebook

Facebook messaged their trusted Partners on April 04, 2018, sending the following;

We launched the Facebook Platform in 2007 as a way of building a more personalized and connected online experience for people. Since that time, we’ve continued to evolve the platform to meet the needs and expectations of people, businesses, and developers, along with the demands of our core commitments to privacy and security. In 2014, we introduced extensive, granular controls that empowered people to decide for themselves what information they shared with their apps. Today, we’re continuing that process by announcing a more robust app review process and more data protections for the people who use our products.

With the announcement of the restrictions on the API of both Facebook and Instagram, effective immediately, we have been investigating the impact that these may have on our platform and what it means for our users.

In short, this is what the update and changes are about: the shut down of the old Instagram API means that third-party platforms using the old API are not able to manage Webcare (comments and likes) via their platform anymore. On top of that, all the search options previously available have been shut down as well. As an official Facebook Marketing Partner, we have access to the newest Instagram API and are therefore still able to support the ability to manage Webcare via our social media management platform.

Thanks to TechCrunch, here’s also an abbreviated version of the changes and what they mean;

  • Instagram immediately shut down part of its old platform API that was scheduled for deprecation on July 31st.
  • Events API will require approval for use in the future, and developers will no longer be able to pull guest lists or posts to the event wall. This could break some event discovery and ticketing apps.
  • Groups API will require approval from Facebook and a Group admin, and developers won’t be able to pull member lists or the names and photos associated with posts. This will limit Group management apps to reputable developers only, and keep a single non-admin member of a closed Group from giving developers access.
  • Pages API will only be available to developers providing “useful services”, and all future access will require Facebook approval. This could heavily restrict Page management apps for scheduling posts or moderating comments.
  • Facebook Login use will require a stricter review process and apps won’t be able to pull users personal information or activity, plus they’ll lose access if after 3 months of non-use. Most login apps should still work, though, as few actually needed your religious affiliation or video watching activity, though some professional apps might not function without your work history. For example, trending-topic-Tinder being affected.
  • Searching by phone number or email will no longer work, as Facebook says it discovered malicious actors were using them to pair one piece of information with someone’s identity, and cycling through IP addresses to avoid being blocked by Facebook. This could make it tougher for people in countries where people have similar names to find each other. Of all the changes, this may be the most damaging with regards to the user experience.
  • Account Recovery will no longer immediately show the identity of a user when someone submits their email or phone number to similarly prevent scraping. The feature will still work but may be more confusing. Facebook believes all its users’ could have had their data scraped using the search and account recovery tricks.

What’s next?

Facebook’s goal is to lock things down, review everything, and then figure out which developers deserve access and whether any of the functionality should be restored. According to Facebook, more changes will be made in the coming weeks: ‘We do not make platform changes lightly, but there’s nothing more important than protecting people’s information. Over the coming months, we’ll continue to make improvements that we understand could inconvenience the way you operate your business or service. Thank you for your patience and we appreciate your partnership in creating a more secure and meaningful platform for the people and businesses we serve.’

Instagram Webcare & Content Publication or Seeking any Help?

For all businesses who are looking for Webcare for Instagram, please feel free to contact us. We can tell you more about the updates and where we can help you with.

If you feel like you would like to seek for more information on the update, changes and the impact on the management of your Instagram accounts, please reach out to our team. We are ready to help you out!