Analytics posts

Analytics and metrics can be a great help. Not only to analyze the past but foremost to predict what effect your messages will have. Here’s more to metrics.

Media Injection launches unique prediction widget

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Media Injection launches unique prediction widget

Amsterdam, 5 March 2014 – Media Injection introduces a new method for analysis. This ‘prediction widget’, part of the social media metrics & management platform of the software producer, is able to predict how new posts will act in the future based on past results: who will they be reaching, when they will be peaking and possibly when they will be revived. In short, this widget maps both the success rates and life cycles of the messages. With this information companies can further improve their social media marketing strategy.

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Best metrics for measuring user engagement

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Achmed Awad, our CEO and business architect, knows a lot about social media and it’s techniques. Time to share his thoughts about the best metrics for measuring user engagement. It started with raw metrics then went to interpreted metrics. Now it is time for predictive metrics. This his how Achmed puts it. Read More