Here’s why Media Injection supports Alpe d’HuZes

Posted by | December 01, 2014 | News | One Comment

“Adrenaline-filled I started the first climb. My heart rate remained right under the threshold and my strong legs enabled me to keep with our team’s most experienced cyclist. That hadn’t been my goal – it was just the speed I rode comfortably at. This was a record time, but I realized it might be based purely on adrenaline. I succeeded in my very first Alpine climb ‘hors categorie’ with an emotional finish. Actually, the second climb went pretty well too, but then the third…” Here’s why Media Injection supports Alpe d’HuZes.

The deployment of Alpe d’HuZes gives many power

This is Marcel’s report on his first participation in Alpe d’HuZes this year, in which he climbed the French mountain Alpe d’Huez by bike, six times. Together with 9,999 others, he contributed in the battle against cancer. Quitting is not an option for the cyclists who climb the legendary Alp up to six times, solo or in teams. The Alpe d’HuZes foundation, its name in Dutch a pun on those six climbs, aims to convert the frustration caused by cancer into strength: to go beyond limits.

It’s not just Marcel feeling impressed by the strength and solidarity he experienced when he joined Alpe d’HuZes: “fantastic event”, “tremendous motivation” , “lots of respect for all the cyclists” and “proud!” are just some of the common reactions on the foundation’s Facebook page.

Every time we meet volunteers from the Alpe d’Huzes foundation, we can’t help but notice their unconditional enthousiasm. We take that as an inspiration. That’s why on October 28 we’ve signed an agreement to sponsor Alpe D’HuZes .

Alpe d’HuZes on social media

Alpe d’HuZes employs social media to recruit participants, to foster involvement and to share heart-warming stories. We gladly provide our platform to support the foundation’s two main goals:shutterstock_79474798-300x200

  1. To control the disease cancer as soon as possible
  2. To support living well, happy and healthy with cancer

Because quitting is not an option!

Source [Dutch]:

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